The Row launches online store, powered by YNAP
Written by Peter Walker
The Row has launched its first ever online store, developed in partnership with the Yoox Net-A-Porter (YNAP) Group.
Allowing customers to browse and purchase the fashion house’s complete womenswear and menswear collections directly for the first time, therow.com will offer e-commerce capabilities in 69 countries, including the UK, France and the US – with six different languages offered.
The site leverages YNAP’s technology and logistics platform also accepts six different currencies via a number of payment options.
“Our partnership with YNAP will allow us to have a direct dialogue with our customers on a global scale,” stated David Schulte, president of The Row. “We have always had a consistent vision to only present our products in the most elevated environments possible and YNAP’s technological and logistical expertise will help us achieve this with our site.”