Tesco has teamed up with Spoon Guru to help its customers with specific diets quickly and easily find food suitable when shopping online.

By adding Spoon Guru’s online technology and expertise in nutrition to Tesco’s online shopping platform, Tesco.com, shoppers can more easily make food choices that fit their individual food preferences.

When shopping online, Tesco customers will be able to filter their food searches, including food intolerances, such as lactose or nuts, and specific dietary requirements including vegetarian, vegan, low fat, and low salt.

The new service is now available on the Tesco.com mobile app and will be rolled out to its full online platform later this summer.

Alessandra Bellini, chief customer office at Tesco, said: “We want to make it easy for customers to shop with us online and help them make the right food choices, so we’re really excited to be working with Spoon Guru. Adding their technology to Tesco.com is another little help for customers, and we hope it will make a big difference to those with specific diets and tastes.”

Markus Stripf, CEO of Spoon Guru, added: “We know from our own research that 54 per cent of UK adults followed a diet in 2016. Whether due to a lifestyle choice, allergies or intolerances, Britain’s dietary needs are vast and using technology like Spoon Guru, retailers can make shopping much simpler, easier and a more pleasurable experience.”

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