Tesco has chosen ConcretePlatform to expand its F&F clothing business into new international markets. The three-year agreement, which will enable Tesco’s F&F brand to be traded by its global franchise partners, comes hot on the heels of the announcement of the first F&F international franchise partner in Saudi Arabia.

ConcretePlatform is the world’s first trading community for retail brands. Offered as a subscription-based cloud service, ConcretePlatform allows retailers to trade with their partners across the wholesale, franchise and wholly-owned markets.

ConcretePlatform will allow Tesco’s F&F team to benefit from a secure cloud repository for all of its business critical information, including business documentation and print-ready marketing collateral.

Mark Knowlden, business development manager of F&F, explains: “ConcretePlatform is already connected to most franchise partners in the world, and we were particularly pleased to learn that our chosen franchise partner, AlHokair, was already familiar with Concrete through some of the other brands that they’re working with. This not only helped to reinforce our decision to go with ConcretePlatform, but more importantly has allowed us to go from standstill to fully operational in just a matter of weeks.”

Tristan Rogers, CEO of ConcretePlatform says: “With over 15 cloud applications now available on ConcretePlatform, we can genuinely offer our customers a one-stop-shop for trading their brand globally. We are extremely pleased that Tesco has chosen ConcretePlatform, as this choice further validates our unique position in the market for brands that are looking to expand internationally.“

By using ConcretePlatform, Tesco will now have easy access to sophisticated artwork automation tools that will allow it to create localised point-of-sale printing in all markets.
At the same time, ConcretePlatform’s RAZA (Review & Approve + Zoom & Annotate) application will enable more effective collaboration on any localised materials.

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