Tesco is working with IVIS Group is offer customers the opportunity to exchange their Clubcard vouchers for limited time offers or limited availability goods for up to three times the face-value. A countdown mechanism shows customers how long an offer has to run or how many products there are left to claim.

“The countdown functionality adds an element of excitement and hype to our Rewards promotions for customers,” says Emma Lawrence-Jones, Clubcard marketing manager at Tesco. “We have a variety of great value limited offers, which have included a £15 iTunes token for £7.50 in Clubcard vouchers which sold out in under 90 minutes. Customers can see stock levels counting down in real-time as the products are being sold. This helps creates a ‘me too’ effect with others rushing to get their hands on the great deals.”

IVIS Group has recently assisted Tesco Clubcard in revamping the Rewards section of www.tesco.com/clubcard to be consistent with the rest of the website. “We’ll continue to work with Tesco over the coming months to enhance the Rewards section of the Clubcard website, delivering more enticing customer offers,” says Paul Bolton, director of product and corporate strategy at IVIS Group. “Promotions such as these drive people online to engage with the Tesco brand, and help to increase traffic to the main grocery and Tesco Direct websites.”

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