Chinese e-commerce platform Temu is rolling out a new tool to automate the shipping process for sellers based in Europe.

The new tool, developed by Packlink, enables European manufacturers and brands selling their products on the online marketplace to book parcel deliveries with a range of couriers.

They can now also connect directly to the tool to find discounted shipping rates, automate shipping rules, track deliveries, and manage invoices in a single location.

The automation aims to help sellers handle more orders at a faster pace, enabling them to increase online sales.

The tool will be more focused on countries with growing channels which also need a unified fulfilment option, including Spain, Frank, Italy, Germany, and the UK.

Since 2024, Temu has been adding European sellers onto its platform across a number of markets.

The company expects that up to 80 per cent of its European sales will eventually come from local businesses and local fulfilment.

"Temu is committed to enabling local businesses to expand their reach across Europe and beyond,” said a Temu spokesperson.

The spokesperson added that working with technology partners helps the business better connect European sellers with "smart and seamless tools".

Earlier this year, Temu announced it was expanding its nationwide delivery services in Portugal as it seeks to boost e-commerce access across the mainland and outer islands.

The company strengthened its partnership with postal service CTT Correios de Portugal to achieve complete delivery coverage across Portugal, including the Azores and Madeira archipelagos.

With the move, consumers across Portugal can receive packages from the brand and pick them up at CTT’s parcel lockers with the brand Locky.

Temu recently came under fire after the European Commission preliminarily found it was breach of the Digital Services Act for failing to adequately assess risks of illegal products being sold on its marketplace.

In July, the Commission said that evidence showed "a high risk for consumers in the EU to encounter illegal products on the platform".

A mystery shopping exercise conducted by the commission found consumers were very likely to find non-compliant products, including baby toys and small electronics.

The preliminary findings could ultimately result in fines of up to six per cent of Temu's total worldwide annual turnover if confirmed.

The commission would also have the power to order the company to take measures to address the breach.

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