TAFT launches wearable sneaker NFT

Direct-to-consumer men’s footwear brand TAFT has announced the launch of its new NFT collection.

The collection features winged animals and correlating sneaker illustrations and is set to officially launch next month.

In the past year the US retailer has opened a number of new store locations in New York City and Texas, launching a clothing collection, and now wearable NFT in the form of sneakers.

“We’re doing something absolutely unheard of. We’re making a wearable NFT in the form of a sneaker,” said Kory Stevens, founder and designer, TAFT. “Much like how an NFT is minted, the purchaser will get a limited, exclusive edition of the TAFT NFT Sneaker,” said Kory Stevens, founder and designer, TAFT. “Each pair will be assigned attributes randomly that match the exact NFT artwork.”

    Share Story:

Recent Stories


HULFT
Find out how HULFT can help you manage data, integration, supply chain automation and digital transformation across your retail enterprise.
Talking shop: retail technology solutions from Brother
Retail Systems editor Peter Walker sits down with Brother’s senior commercial client manager Jessica Stansfield to talk through the company’s solutions for retailers and hospitality businesses, what’s new in labelling technology, and the benefits of outsourcing printing.