Superdry has rolled out a new AI-powered task management platform across its global retail operations, aiming to streamline processes and improve efficiency as the business expands in Europe and the US.

The fashion retailer said its previous legacy system had become increasingly difficult to customise, administer, and scale, prompting the need for a more modern solution.

The new platform, developed in partnership with cloud management solutions firm Cegid, is designed to support real-time communication, streamline operational execution, and empower store teams, while reducing administrative burdens and overhead costs.

Superdry’s head office teams can now deliver targeted, branded communications by region, store, or team, ensuring that updates are relevant, clear, and actionable. The scalable system enables automated task management and real-time tracking, which the company claims has significantly cut down on admin time and allowed store staff to focus more on customer experience.

“With an ever-growing demand on head office teams’ workload, Cegid Retail Store Excellence has saved countless hours and gives us peace of mind that our retail teams have everything they need to operate efficiently, commercially, and safely to meet brand expectations and objectives,” said Liz Packe, global corporate communications manager at Superdry. “More than a task management platform, it’s a trusted operational tool which helps us do more with less — and do it better.”

The adoption of AI-driven solutions within retail operations is a growing trend among global brands seeking to boost efficiency and adapt quickly to changing consumer preferences. Industry analysts note that platforms like Cegid’s can play a crucial role in unifying communications, standardising processes, and enabling data-driven decision-making across large store networks.

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