Shoe retailer Skechers has opened a new retail store in Belgium which focuses on the company’s performance range, including football, running, golf, basketball and pickleball items.

The performance-focused store in Ghent, which is the first of its kind in Europe, follows the opening of a flagship performance store in Canada earlier this year.

At the new store, consumers will be able to the latest tech performance footwear worn by athletes across sports.

Sketchers said the opening of the new store will enable more athletes to discover their performance products as well as consumers who wear their lifestyle items.

The 7,700 sq ft store is designed to offer a complete Skechers experience, showcasing an extensive offering of footwear, coordinating apparel and accessories.

The store will be staffed by specialists and educators and Skechers said “state-of-the-art" digital LED screens will showcase Skechers' commitment to product for all walks of life and interests.

Skechers currently has eight retail locations across Belgium and will open an additional location in Messancy this summer.

“Located on a pedestrianized street trafficked by eight million visitors each year, our new store in the heart of Ghent is an ideal space for locals and tourists to experience our popular Glide-Step® and new Skechers Cozy Fit styles as well as football boots worn by elite athletes,” said Maurice van Berkel, general manager of Skechers USA Benelux B.V. “Consumers in Belgium are familiar with our brand and its comfort—and with this store joining our current locations in Brussels, Antwerp and other destinations, we now have a retail presence in our three largest cities and beyond—offering more access than ever to the product portfolio that Skechers is known for around the world.”

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