Shopify has launched ‘Linkpop’, a new link-in-bio tool designed to make it easier for merchants to sell products in-app across social media channels.

Retailers can set up an account, link it to their Shopify store and include shoppable links on their Linkpop page, as well as links to websites, articles, videos, and playlists.

The global e-commerce business said that links automatically sync with a merchant’s product catalogue to feature all of the product details a customer will need directly on the merchant’s Linkpop page.

“With more than 50 million creators globally, the creator economy is booming and shows no signs of slowing down,” said Shimona Mehta, managing director, EMEA Shopify. “At Shopify, we’re investing in supporting creators to build and own their brands by expanding access to our world-class commerce technology and by building tools that will help merge creativity, community, and commerce.

“Linkpop is the first step in this exciting journey.”

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