Shop Direct is looking to roll-out artificial intelligence-based price and promotion optimisation solutions across the UK, after a successful deployment in Ireland.

The initial implementation resulted in measurable positive impacts on multiple fronts, including customer engagement, unit lift and revenues, according to a statement from the e-commerce group.

Shop Direct’s group retail director Sam Perkins commented: “Rather than adopting retail price optimisation technology in isolation, we took a holistic end-to-end approach, from a meticulous consensus-driven selection process, to setting up the right price strategies, processes and organisation structure, to a disciplined implementation rollout, all of which enable us to maximise the impact of these powerful optimisation capabilities.

“And we teamed with Revionics at every step of the way to benefit from the best practices they’ve seen as they’ve worked with leading retailers worldwide.”

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