Subscribe to our e-newsletter
Follow us on Twitter
Privacy and cookies
Established 1996
Saturday 06 June 2020


Shop Direct rolls out Revionics AI price optimisation

Written by Peter Walker

Shop Direct is looking to roll-out artificial intelligence-based price and promotion optimisation solutions across the UK, after a successful deployment in Ireland.

The initial implementation resulted in measurable positive impacts on multiple fronts, including customer engagement, unit lift and revenues, according to a statement from the e-commerce group.

Shop Direct’s group retail director Sam Perkins commented: “Rather than adopting retail price optimisation technology in isolation, we took a holistic end-to-end approach, from a meticulous consensus-driven selection process, to setting up the right price strategies, processes and organisation structure, to a disciplined implementation rollout, all of which enable us to maximise the impact of these powerful optimisation capabilities.

“And we teamed with Revionics at every step of the way to benefit from the best practices they’ve seen as they’ve worked with leading retailers worldwide.”


RS Winners brochure

Find out how HULFT can help you manage data, integration, supply chain automation and digital transformation across your retail enterprise.

Talking shop: retail technology solutions from Brother
Retail Systems editor Peter Walker sits down with Brother’s senior commercial client manager Jessica Stansfield to talk through the company’s solutions for retailers and hospitality businesses, what’s new in labelling technology, and the benefits of outsourcing printing.
Most read stories...
World Markets (15 minute+ time delay)