Shein explores offering supply chain tech to external brands

Chinese ultra-fast fashion firm Shein is set to market its supply chain technology to global brands.

According to a letter to investors from executive chairman Donald Tang which was first reported by the Wall Street Journal, the company will launch a new plan dubbed “supply chain as a service.”

This new model will allow outside brands to leverage Shein’s supply chain infrastructure and tech for testing out new products with consumers.

The WSJ report notes that Shein has had to look at other options for growth, with the company still waiting on a written response from the US Securities and Exchange Commission (SEC) following its confidential application for a US stock listing in November.

The company’s industrial-scale operation has had a major impact on the fashion retail space. Thousands of factories in China produce tens of thousands of new styles on a daily basis, while its advanced supply chain technology means that Shein can easily track demand based on analysis of real-time data.

Shein, Tang said in his letter, achieved record annual revenue and profit in 2023.

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