Cornwall-based clothing retailer Seasalt has selected product information management (PIM) provider Akeneo to ensure a consistent online shopping experience for customers.

The new PIM platform will allow the company to centralise all of its product data and quickly measure data quality and consistency to deliver consistent, personalised customer experiences across sales channels.

Seasalt has grown from a local family-run business into an omnichannel fashion retailer with 70 stores in the UK and Ireland.

Will Charnley, omnichannel director at Seasalt, said: “Until now we have been managing our online product manually, which was time consuming and a drain on resource, as we had to bring in teams that wouldn’t normally be involved.

“By implementing a PIM with Akeneo we can build efficiency into the process and be far more reactive to customer needs,” he added.

Using the previous system, launching a new product range would have taken up to three days, but with Akeneo in place Seasalt estimates that this timescale will be at least halved.

The deal follows a period of rapid global expansion for Akeneo, following the company’s completion of a $46 million strategic fundraising round in September 2019.

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