Sainsburys ‘cheapest basket’ as food inflation continues

Sainsbury’s has been named the supermarket with the cheapest basket for the first time since early February, according to new research.

A report by The Grocer, which analyses the basket spend for select products across Sainsburys, Iceland, Asda, Morrisons, Waitrose, Tesco, found that the supermarket was the cheapest with nine price-only deals and a basket worth £72.35.

The supermarket beat second-place rival Asda by £1.23 due to it having the lowest price for 14 products, with the publication finding Sainsbury’s to be cheaper for seven of the items including Birds Eye fish fingers and Maryland cookies.

Asda had the lowest price for nine products and was found to be cheapest for products including brown onions and grated cheddar cheese.

Morrisons came in third cheapest at £1 more expensive than Asda. The supermarket was cheapest in four product lines including Robinsons squash and its own brand orange juice.

With a basket totalling £80.64, Waitrose was the most expensive, with a basket worth £8.29 more than at Sainsburys.

The Grocer also found that one-third of items were on promotion across the six supermarkets surveyed and noted that due to this, the inflation rate on the baskets was 13.3 per cent, below the overall food inflation rate of almost 18 per cent as recorded by the Office for National Statistics in February.

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