Embedded finance platform Railsbank has launched a new white label Buy Now Pay Later (BNPL) credit service for retailers.

The solution enables retail companies to develop their own branded BNPL option that is customisable.

Railsbank said that in the current landscape, existing BNPL solution providers “prioritise their own branding and customer engagement” which leaves retailers forced to “trade off between lesser branded, legacy financing solutions with poor UX”.

The global BNPL market is now estimated to be worth $3.5 trillion by 2030, according to the company.

“Our solution means that the retailer’s customer does not see the BNPL provider’s brand, but the brand from which they are buying,” said Louisa Murray, chief operating officer, Railsbank, UK and Europe. “We want to remove distractions and allow retailers to maximise engagement with their customers.

“We believe this is a unique offering in the UK and one that will be very popular to a number of different retail verticals including fashion, homeware, travel and sports.”

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