Quiz has partnered with fashion personalisation platform True Fit to upgrade its e-commerce website.

True Fit’s True Confidence solution will use data collected from the British fast fashion retailer and millions of anonymous shoppers to provide personalised fit ratings and size recommendations based on each consumer’s unique body shape and preferences.

This helps customers to choose products they love in the right size for them; reducing the friction and returns.

Haroun Saleemi, head of e-commerce at Quiz, commented: “True Fit has helped us bring the confidence our customers feel with the in-store fitting room experience, online.

“By providing recommendations around size, style and fit for each individual shopper, together we can enhance our customers’ journeys with personally relevant experiences and ensure that they love and will keep their purchases.”

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