Puma uses AI for automated ads

Puma has struck a deal to automate its digital marketing campaigns using artificial intelligence (AI) technology from Selligent Marketing Cloud.

The sportswear brand said the appointment would enable it to deliver personalised and live content to European consumers, providing an omnichannel experience specific to the language and country a customer is based in, as well as surfacing stock levels and relevant offers for nearby stores – all in real-time.

John Hernandez, chief executive of Selligent Marketing Cloud, stated: “The best experiences are those that are timely and relevant – two things that can only be accomplished by a truly flexible marketing technology platform that can personalise messages and support scale.”

Rasmus Soerensen, e-commerce manager for Europe at Puma, added: “Putting Selligent Marketing Cloud’s technology at the heart of our marketing will allow us to bring deeper contextual relevance and personalisation to our digital campaigns, while making our day-to-day marketing operations more simple and efficient.”

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