Primark launches Click & Collect trial

Primark has launched its new Click & Collect trial in 25 stores across the UK.

Announced earlier this year, the budget clothing retailer has never sold online until now, and said the service will initially rollout in select stores across the North West of England, Yorkshire, and North Wales.

The stores include Manchester, Liverpool, Sheffield, and Blackburn – and customers located near smaller stores will be to access ranges normally only found in Primark’s larger flagship stores.

Customers will be able to shop up to 2,000 items across baby, kids and decorative nursery products and toys, with hundreds of new items and ranges exclusive to Click & Collect, the company said.

“It’s a very proud moment to see Click & Collect go live,” said Paul Marchant, chief executive of Primark.

Marchant added: “Our approach to online is all about supporting and complementing our stores, which will always be at the heart of our business.”

The news follows Primark’s launch of a stock check feature for its stores in April. However, the retailer stated it has no plans for home delivery.

At the time, John Bason, finance director at Primark’s parent company Associated British Foods, told Reuters: “You can’t get our value by delivery to home, it’s as simple as that.”

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