Portuguese supermarket chain Pingo Doce has rolled out an AI-powered platform to boost merchandising and collaboration with its consumer packaged goods (CPG) partners.

The retailer, which sells groceries and other household items, is part of food distribution giant Jerónimo Martins group, which operates more than 5,700 stores in Portugal, Poland, Colombia and Slovakia.

Through a new partnership with Symphony AI, the new platform gives CPG partners direct access to info designed to monetise insights and promote precise marketing executions.

The platform combines point-of-sale (POS), assortment and shelf data into a single intelligent layer, aiming to provide actionable insights which enable both internal teams and CPG partners to have a holistic view of store performance to improve growth strategies.

CPG partners can leverage the platform's capabilities to run dynamic “what-if” scenarios, optimise promotions and assortments, and see the expected impact on revenue while collaborating in real time with Pingo Doce teams.

The platform aims to enable CPG executives to provide immediate answers to category teams, which will receive clear recommendations to support decision-making in adjusting promotions and assortments.

The move will enable CPG partners to explore store-level performance in real time, deepening alignment with the supermarket chain and accelerating joint growth, Pingo Doc said.

Francisco Soure, executive director of digital and innovation at Pingo Doc, said the platform is transforming both the way the retailer operates and collaborates.

He added that the technology gives its teams and suppliers a “shared view” of what’s happening and the AI-driven actions to make better decisions at a faster pace.

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