Pets at Home has partnered with Go Instore to launch a new video service that will enable customers to engage with in-store experts online.

Through an immersive HD-video technology, customers will now be able to connect with store employees via video calls.

With the shift to online shopping and an increase in pet ownership across the UK, the British pet supply company said it wanted to give their customers the same advice available in-store to those using its e-commerce platform.

“By partnering with Go Instore, we’re able to deliver the same level of expert advice and guidance regardless of how customers interact with us,” said Chris Holyland, group digital director, Pets at Home. “Go Instore's live video solution has helped Pets at Home deliver for our customers when and where they need it the most.”

Holyland added: “As a pet care business that offers a wide variety of services and product solutions, we want to create a joined-up pet care experience so that our customers know they will receive the same great level of service however they choose to shop with us.”

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