Payments platform Paysafe has announced the launch of its new e-commerce affiliate marketplace.

The company said that global e-commerce merchants can now utilise the affiliate marketing channel to boost customer acquisition and create new revenue-driving relationships.

The marketplace, called Paysafe Publishers, will focus on merchants working in financial services, education, nutrition and wellness, sports and fitness, leisure and entertainment, travel and hospitality, and video gaming.

The marketplace will integrate the Skrill digital wallet, which will be the primary method of issuing affiliate payments.

Through the new platform, merchants will also have access to Revenue Tree, a network of affiliate performance marketers.

“We have always been passionate about affiliate marketing and are excited to launch a marketplace that creates an opportunity for online merchants to scale their respective businesses,” said Sarafina Wolde Gabriel, an affiliate marketing leader at Paysafe. “With Paysafe Publishers’ risk-free, performance-based approach, eCommerce merchants can increase sales, drive customer acquisition and identify other merchants with which to form revenue-generating partnerships.”

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