Odeon has partnered with eDigitalResearch to use its real-time, closed-loop customer feedback programme.
The Customer Experience Management solution allows the company’s customers to give feedback via QR codes and collateral around its cinemas.
“We pride ourselves in providing a top class service to our guests, and being able to receive and listen to their feedback efficiently is key to continuing this. Using eDigitalResearch brings us closer to our guests, letting them voice their thoughts on our cinemas quickly and easily, in a way that highlights what our family of staff are doing well and where there may be room for improvement,” says Andy Edge, commercial director at Odeon UK & Ireland.
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