Online supermarket Ocado has signed a deal with Selligent to provide efficient customer engagement through the distribution of omnichannel communications across mobile, social and email.
Using Selligent’s platform, Ocado will be able to develop its personalised shopper programmes using customer data analytics. In addition, the solution also enables web content and experiences to be personalised around specific interests such as purchase history and grocery preferences.
Christopher Baldwin, head of marketing and grocery insight at Ocado, said: “We are looking forward to taking full advantage of Selligent's capabilities to have timely, relevant and helpful conversations with our customers across multiple digital channels.”
Ocado joins a number of grocery retailers to be working with Selligent, including ASDA in the UK, Walmart in the US, and Chronodrive in France.
Latest News
-
Italian unions agree deal with Amazon for worker’s rights
-
Puma appoints Dusan Hamlin to head of e-commerce position
-
Tesco launches on Uber Eats and Deliveroo to expand rapid grocery delivery
-
B&Q appoints ex-Amazon executive as director of retail media
-
B&M fined £2 million after mice infestations
-
Klarna expands in-store payments with lululemon in UK and Germany
From CapEx to AI: Understanding the evolving cost structure of retail technology
This Retail Systems webinar, sponsored by Aptos, brings together leading voices from across the retail technology ecosystem to examine how modern PoS has transformed the cost ownership model – and how the emergence of agentic commerce is poised to rewrite the rules once again.
Beyond Channels: Redefining retail with Unified Commerce
This Retail Systems fireside chat with Nikki Baird, Vice President, Strategy & Product at Aptos will explore how unified commerce strategies enable retailers to tear down these barriers and unlock new levels of operational agility and customer satisfaction.
© 2024 Perspective Publishing Privacy & Cookies
Recent Stories