Online supermarket Ocado has signed a deal with Selligent to provide efficient customer engagement through the distribution of omnichannel communications across mobile, social and email.

Using Selligent’s platform, Ocado will be able to develop its personalised shopper programmes using customer data analytics. In addition, the solution also enables web content and experiences to be personalised around specific interests such as purchase history and grocery preferences.

Christopher Baldwin, head of marketing and grocery insight at Ocado, said: “We are looking forward to taking full advantage of Selligent's capabilities to have timely, relevant and helpful conversations with our customers across multiple digital channels.”

Ocado joins a number of grocery retailers to be working with Selligent, including ASDA in the UK, Walmart in the US, and Chronodrive in France.

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