Ocado reaches record grocery market share as online sales spike

Ocado's UK grocery market share has reached an all time high, as the Coronavirus shifts demand online.

Kantar data showed that online grocery sales were up 91 per cent over the last four weeks, despite lockdown measures easing across the UK.

Ocado saw 42 per cent sales growth during the period - the most of any major UK supermarket - moving its market share to 1.7 per cent.

Tesco, which has hired over 16,000 new delivery staff since the start of lockdown, saw sales up 12.1 per cent while the Co-op, which also introduced new online delivery initiatives, saw sales rise 34.5 per cent - with its best market share since 2001 at 7.4 per cent.

“While many of the major trends of the coronavirus period continued into June, the relaxing of lockdown rules is starting to ease the market back towards pre-pandemic shopping patterns,” Kantar stated.

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