E-commerce advertising platform CitrusAd has expanded its partnership with Ocado Retail, in a move it says will help suppliers grow their business on the Ocado website.

Ocado Retail is a joint venture between Marks & Spencer Group and Ocado Group, which is responsible for Ocado.com and Ocado Zoom.

CitrusAd said the two companies will work together to develop new features that will make it easier for brands and media agencies to plan and buy media campaigns.

The platform will allow brands to launch self-managed sponsored products directly onto the Ocado website and measure campaign results. It will also enable suppliers to deliver personalised ads to shoppers.

Suppliers will be invited to join the media platform over the next 12 to 18 months.

“Our partnership with CitrusAd is a key moment in how we work with and support our suppliers,” said Christina Hawley, chief commercial officer at Ocado. “The platform will allow us to better serve our suppliers, helping them to manage and optimise their media campaigns, leveraging campaign data, such as return on investment.”

She added: “CitrusAd’s market-leading technology, alongside our Crunch insights platform, will ultimately make it easier for our suppliers to put their products in front of more customers and build their business with Ocado."

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