Ocado is laying claim to the world’s first Apple Watch grocery shopping app.

Developed by Ocado Technology, the app provides a predicted order based on previous shops using advanced machine learning. Customers can then quickly complete a shop on their wrist. Other features include swiping down on the home screen to get an order status update (e.g. estimated time of delivery, whether order has been picked or is en route). They can also speak into the Watch to add items to their basket. Saying “bread” for instance will bring up a selection of choices to be added in three taps. Apple's 'Handoff' feature, meanwhile, allows them to continue their shop via their iPhones.

“We developed the Ocado Apple Watch app with a clear goal: make it effortless for Ocado customers to order their shopping without needing to use their phone," says Paul Clarke, director of technology at Ocado. "The ultimate example of this is the app's instant order feature. Customers can now checkout without using their phones in just 15 seconds."

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