Online retailer Notonthehighstreet has poached ASOS’ technology director Richard Zubrick as its next chief technology officer (CTO).

The e-tailer, which specialises in gifting through its online marketplace, announced yesterday that Zubrick will join the company in January 2019.

Zubrick’s move follows a three year spell as technology director at ASOS, where he led the online fashion giant’s e-commerce platforms and a systems upgrade incorporating desktop, mobile app and native experiences.

Prior to ASOS, Zubrick served seven years at Tesco, most recently as head of technology, where he led the team responsible for the Tesco Direct online platform.

Commenting on the move, Barrie Seidenberg, chief executive of Notonthehighstreet, said Zubrick’s background in e-commerce organisations made him the stand-out candidate for the role.

He added: “Technology is a key driver for our future success. Richard demonstrated that he had the expertise and leadership ability, as well as the technical skills, to help us modernise our platform and ensure it reflects best practice e-commerce.”

Zubrik added: “Notonthehighstreet has a complex legacy system which is ripe for innovation. I am looking forward to working with the team to develop and scale the platform so that it not only offers an outstanding and engaging experience for Notonthehighstreet’s customers, but that it also provides the functionality and systems needed to allow partners to fulfil their businesses’ potential.”

Zubrick will take over from interim chief technology officer Jack Bolles.

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