Today a new organisation designed to open up industry debate around privacy and ethical issues online has been launched.

According to recent research from Adobe, 75 per cent of consumers are worried about how companies use their data.

The Ethical Commerce Alliance (ECA) plans to create a space for education and knowledge sharing about privacy and data protection, with the aim of giving consumers "control over their digital rights".

It will also offer guidance to retailers so they can avoid privacy violations and safeguard personal data “beyond GDPR compliance”.

“The time is now for the retail and e-commerce sector to put their best foot forward and make significant strides in creating digital practices that respect consumers' private data,” said Nina Müller, Ethical Commerce Alliance director. “It’s vital that this is not viewed solely as a policy issue and the industry acknowledges it has a responsibility to enact practices that go beyond what is currently asked for from GDPR.”

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