More than half of Brits would choose online over in-store

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More than half of Brits would choose online over in-store

By Alexandra Leonards

10/5/2021

52 per cent of UK shoppers would choose to shop online only if they had to choose between online and in-store shopping, according to new research from Klarna.

A further 62 per cent of UK shoppers say they will do most of their shopping online a year from now.

The payments and banking company also found that the UK ranks highest for online shopping share and frequency, with 37 per cent currently shopping online at least once a week.

UK shoppers were, alongside the Dutch, the most affected by lockdown restrictions.

80 per cent reduced their shopping in physical stores due to restrictions.

“UK shoppers are clearly embracing the in-store shopping experience as lockdown measures lift, bringing a welcome boost to the High Street. At the same time it is evident that new habits have formed and, while physical stores will always play a vital role for consumers, the large majority of UK shoppers believe they will turn online for most of their purchases in a year's time.”

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