Consumer electronics retailer MediaMarkt Nederland has selected MetaPack to provide an enhanced delivery service for its European customers.

Through the implementation of MetaPack Options, MediaMarkt will be able to offer its consumers more targeted and personalised delivery options at the point of purchase including guaranteed delivery dates that suit their needs, driving conversion rates, reducing basket abandonment and increasing brand loyalty.

The implementation of MetaPack Options will enable MediaMarkt to quickly, and from a single point of integration, add delivery options – including home delivery, Click and Collect and pick-up & drop-off networks – on each product page and again at the checkout.

Eric Schoenmakers, director of e-commerce at MediaMarkt, said: “The e-commerce market for consumer electronics has never been more competitive. As such, it’s imperative that we’re able to offer our users the best possible experience from the first touch on our website all the way through to delivery in the hands of our customers.

“The inclusion of MetaPack into our e-commerce system will provide a higher level of convenience for our consumers, enabling them to determine when and where their parcel will be delivered – down to the exact day, location and time.”

Bruce Fair, chief revenue officer at MetaPack, added: “Delivery is a critical part of a customer’s e-commerce experience and, when retailers don’t get it right, the impact can be profound. We’re extremely happy to be working with MediaMarkt to address this demand head-on, taking its delivery options to the next level and thereby helping the retailer to differentiate itself further in a highly demanding market.”

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