Maternity brand Seraphine valued at £150m in listing

Maternity focused brand Seraphine was valued at over £150 million in its London initial public offering (IPO).

The London-based company was founded in 2002 by French-born designer Cecile Reinaud, and now has physical outlets in more than ten locations worldwide.

The listing saw 50 per cent of the value of the company floated, with shares priced at 295p each.

Seraphine said it will use approximately £16 million of the capital to repay an existing loan and the costs of the listing.

The remaining £45 million will be used to pay off loan notes held by certain existing shareholders in the company.

2021 has seen multiple fashion brands pursue public IPOs. Moonpig, In The Style, The Hut Group and Dr Martens have all debuted on the London Stock Exchange over the past seven months.

“We are absolutely delighted to be starting our journey as a public company by joining the Main Market of the London Stock Exchange, raising our profile and providing us with the platform to achieve our international growth plans,” said Seraphine chief executive David Williams. “I am pleased with the strong level of support we received for our IPO and I would like to welcome our new shareholders to the register.”

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