M&S pulls products from Deliveroo to focus on Ocado

Marks and Spencer has cancelled its partnership with Deliveroo to focus on its recently launched Ocado delivery service.

In March, the supermarket chain began offering online delivery for the first time through a pandemic-pushed trial with Deliveroo, which was expanded to 142 stores in May.

M&S products have now been pulled from the rapid delivery platform and are only available online through Ocado Retail.

“We had a temporary partnership with Deliveroo during the peak of the Coronavirus lockdown, which helped customers to access M&S products without leaving their homes,” read a statement reported by The Grocer.

The launch of its Ocado joint venture at the start of this month has sent M&S shares up 4.4 per cent and Ocado’s shares up 10.7 per cent.

Deliveroo has since partnered with Waitrose, which M&S replaced as Ocado’s partner after a 19-year contract.

Aldi, Co-op, Majestic Wine, Booths and Lloyds Pharmacy have also partnered with Deliveroo to offer delivery on essential goods in as little as 30 minutes since the start of the pandemic.

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