Marks & Spencer to expand clothing range with four womenswear brands

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Marks & Spencer to expand clothing range with four womenswear brands

By Alexandra Leonards

21/1/2021

Marks & Spencer (M&S) has reportedly struck deals with Phase Eight, Hobbs, Joules, and Seasalt.

The move, first reported by The Times, will see the UK retailer sell the brands’ clothes both online and in-stores post-lockdown.

It’s expected that M&S will start selling clothing items from the four womenswear brands in Spring.

According to the newspaper, sources said that these particular brands were chosen by the retailer because they had significant overlap with its existing customers and would help drive consumers onto its website.

The British department store saw its clothing and home sales drop by almost a quarter over the Christmas trading period.

The decrease in revenue represents an in-store sales decline of 46.5 per cent, which the retailer said was partly offset by strong online sales growth of 47.5 per cent.

The move comes a week after M&S bought fashion brand Jaeger out of administration.

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