Made.com to acquire online platform Trouva

Furniture retailer Made.com has reached an agreement to acquire Trouva, an online marketplace platform for independent boutiques and brands.

Launched in 2015 and headquartered in London, Trouva specialises in selling homewares, fashion and other lifestyle goods from boutiques and brands. It has relationships with over 700 boutiques throughout Europe and has delivered to 34 countries worldwide.

Under the acquisition’s terms, Trouva will continue to operate as a standalone brand under its existing leadership team of chief executive Alex Loizou and chief operating office Dimple Patel.

MADE said the deal will serve to enhance strategic priorities for the company in two key areas: reach and choice.

On choice, the acquisition is expected to accelerate the expansion of homeware Shelfkeeping Unit (SKU) count on MADE’s curated marketplace, and to provide customers with more variety.

Once the acquisition is concluded, MADE anticipates leveraging Trouva’s cross-border functionality to increase the distribution coverage for MADE’s own marketplace customers.

Commenting on the deal, Nicola Thompson, chief executive officer of MADE, said: “We are delighted to welcome Trouva to MADE. This acquisition brings with it an experienced and talented team, a sector-leading technology platform and excellently procured choices of homewares product that will resonate with the MADE target customer.

“Trouva’s assortment complements MADE’s design-led homeware and home proposition superbly and is a great strategic fit for MADE as we continue to enhance our marketplace offer. This acquisition will allow us to significantly accelerate our growth strategy by expanding our curated product range – giving our customers more choice and newness – and scaling the business in key territories both established and targeted by leveraging Trouva’s exceptional cross-border technology.”

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