Love Island drops fast-fashion sponsorship with new eBay partnership

For the first time, the stars of Love Island will sport second-hand clothes as the hit ITV reality show announces a new partnership with eBay.

Previous series have been sponsored by fast-fashion brands like Missguided and I Saw It First.

“We are thrilled to be pairing up with Ebay this year as our pre-loved fashion partner,” said Mike Spencer, executive producer, Love Island. “As a show we strive to be a more eco-friendly production with more focus on ways in which we can visibly show this on screen."

eBay said that ‘Islanders’ on the show will wear ‘pre-loved items’, with a shared wardrobe situated in the villa – where all the programme’s drama unfolds.

Recent research from eBay found that UK shoppers are buying more second-hand fashion compared to two years ago, whilst in the past year searches on the platform for preloved clothes have jumped eightfold.

“As one of the original homes of pre-loved, we believe that by joining forces with this incredibly influential programme, we’ll inspire the nation to think differently and make more conscious choices when it comes to their wardrobes,” said Eve Williams, chief marketing officer, eBay UK. “Whether that is selling a dress that is sitting at the back of their wardrobe or shopping for their favourite islanders second-hand looks - these small changes can make a big difference to driving circularity.”

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