Lidl scraps plans to launch online

Lidl has scrapped plans to move into online grocery in the UK after dissolving its digital logistics unit.

Lidl Digital Logistics - which it set up in 2018 - is now being closed, according to The Grocer.

As supermarkets rush to improve their e-commerce offerings during the Coronavirus lockdown, Lidl appeared to be following suit, launching a Click and Collect trial in Poland, partnering with Buymie for UK deliveries via the app, and advertising for several e-commerce roles at the end of last year.

"In line with our business model and maintaining simple and streamlined operations, the decision has been made to close the legal entity [digital logistics], but to keep exploring suitable digital opportunities within existing structure, as we did with the successful launch of our Lidl Plus rewards app," read a statement from Lidl.

“Our focus remains on our bricks and mortar business, which we see as presenting significant growth opportunity.”

It is understood that Lidl has been unable to find a way to delivery groceries without raising its prices - one of its key selling points.

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