JoJo Maman Bébé uses AI to increase conversion by 25%

JoJo Maman Bébé is partnering with Monetate, a Kibo company, to deliver real-time personalised experiences for increasing customer acquisition.

The children's clothing and accessory retailer is using artificial intelligence technology to deal with the challenge of rapidly changing consumer intent.

Personalised messaging to the influx of visitors to its website over the last holiday period resulted in a 124 per cent increase in homepage engagement, a 25 per cent uplift in conversion, and a 25 per cent increase in new visitor conversion.

Natalie Ong, online merchandiser at JoJo Maman Bébé, said: “There’s overlap between the segments we target - maternity customers will be thinking ahead and looking at babywear, but they may also have children already, so they’ll be interested in childrenswear.

"As a result, knowing the right messaging and product recommendations to communicate is complex.”

The brand added an additional layer of insight by feeding in its own customer data, so it is now able to act on the intent of each customer in real-time.

With creative assets designed for each customer group, the Monetate AI decides which variant takes priority in the main section of the homepage based on everything known about each site visitor across channels. The retailer provides customers with a personalised homepage experience that quickly moves customers to the section of the site that matter most for them at that specific time.

Laurin Senior, e-commerce website manager at JoJo Maman Bébé, commented: “Personalisation is instrumental to our business performance - not only have we seen significant uplifts in conversion and engagement from providing our customers with tailored communications, but we have also gained useful customer insights that inform strategic decisions to help our business grow.”

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