JD.com to open brick-and-mortar shopping centre

Chinese e-commerce giant JD.com has announced plans to open a five-floor physical shopping centre in Xi’an.

The 42,000 square metre site, which opens on 30 September, will offer 200,000 items from more than 150 domestic and international bands.

JD.com, which is China’s largest online retailer, said that the new site aims to offer an “immersive omni-channel shopping experience."

Customers will be able to place orders at the store through company’s official WeChat Mini Program by scanning QR codes on each of the items. JD will handle the last-mile delivery via its logistics arm.

Alongside traditional products such as electronics, home appliances, and digital accessories, ‘JD MALL’ will also include items across the categories of home, furniture, children, smart healthcare and auto accessories.

The shopping centre will have 11 “themed experience zones” and 29 product interaction zones, such as a beauty salon, audio experience area, drone testing, massage, etc, making it a multi-scenario and fun space for customers.

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