INTERSPORT teams up with Pricer for digital signage

Sporting retailer INTERSPORT has partnered with in-store technology provider Pricer to digitise the in-store experience and improve efficiencies.

The Swiss-headquartered sports retailer, which operates more than 6,000 affiliated stores in 57 countries, including 131 in the UK & Ireland, and retail sales of €11.9billion in 2019.

The company partnered with Pricer to address the issue of manual in-store pricing, which had become a time consuming task for employees, with markdowns on goods, such as footwear and trainers, applied manually and often during busy sales periods.

INTERSPORT said price changes are driven by different factors, such as discounting periods, like Black Friday or seasonal sales, as well as online pricing, digital marketing initiatives and competitors’ campaigns.

The tie-up with Pricer’s digital shelving solutions enables it to synchronise in-store prices with online activity, allowing it to quickly react and actively manage pricing strategies, while reducing pricing errors or inconsistencies.

The electronic signage provides instant price changes, with pricing now automatically managed synced with online as part of its omnichannel retail strategy.

Aggelos Stefanou, IT Manager at INTERSPORT Greece, Cyprus and Balkans, said: “For stores like INTERSPORT - and the whole retail industry - price management is extremely critical. Today, we perform price controls every morning before the opening to ensure that the prices are up to date. At the same time, we now never have pricing mistakes.”

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