Hyundai has said that new plans to transform its UK retail network will include working with fewer partners.

The car manufacturer explained that while it wants to maintain and eventually grow the number of showrooms nationwide, they will be operated by a smaller number of partners.

It added that the move would help it form “closer and more invested” relationships with car dealerships.

The company is also encouraging a third of its UK sites to improve their operations, with a focus on higher standards of quality and consistency when it comes to retail experience and customer support across all areas of its business.

Ashley Andrew, Hyundai Motor UK president, said that the company had rapidly evolved with new launches placing it at the top of the electric vehicle market.

“With that pace of evolution, we must reassess our business at every level including every touchpoint our customers have with the brand,” he added. “We know our products are fantastic, but our brand perception and the service we offer our customers must keep up with that pace.”

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