Homebase opens gardening hubs in Next shops

Homebase and Next are partnering to open garden centres in six Next stores around the UK from today.

As the lockdown restrictions on non-essential retail ease from today, Homebase is providing a selection of its gardening and outdoor improvement products to Next stores in Shoreham, Ipswich, Warrington, Camberley, Bristol and Sheffield.

The partnership is aimed at enabling shoppers to combine browsing for clothing and homeware with a variety of plants, pots and garden tools needed to spruce up outdoor spaces from Homebase.

Homebase team members will also be on hand to give expert gardening advice in-store, while customers of both Homebase and Next can take advantage of personalised tips via plant care app, SmartPlant.

Homebase’s entire range of plants has been added to the app, with extra help available by scanning the barcode.

Damian McGloughlin, chief executive of Homebase, said: "We're delighted to be joining forces with Next and bringing our garden products and expertise to its stores. It's all part of our wider commitment to make shopping with us easier and provide even more inspiration and expert advice.

He added:"We're a great nation of gardeners, with more and more people enjoying the benefits of gardening and being outside. The launch of these new garden centres means we're able to offer more gardeners, both experienced and those just starting out, Homebase products in more locations across the country."

Homebase is also set to open more of its small-format stores today, including a dual-branded Kitchens by Homebase and Bathstore, DECORATE by Homebase, and its first small-format Homebase store will open on the high street in Walton-on-Thames, Surrey.

The openings will bring the total number of Homebase's small-format stores to six across Guildford, Cheadle and Sutton.

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