Halfords has appointed Holland & Barrett’s omnichannel director Emma Mead as its new digital director.

She joined the car and bike parts retailer last week after almost four years at Holland & Barrett, where she began as director of e-commerce.

Mead will reportedly work alongside the current digital director Matthew Gratze, before he departs for new projects in October.

Gratze joined Halfords in 2017 from Mothercare, where he was director of global e-commerce, helping to drive online sales penetration.

The company is currently in the process of migrating from IBM to Salesforce Commerce Cloud technology, with a mid-October launch planned for its new website, which will bring together the Halfords retail and Autocentres businesses onto one platform.

Group online sales were up by 9.5 per cent the full year to 29 March, with around 20 per cent of total sales now being delivered online.

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