Greene King, one of the biggest pub retailers in the UK, has signed a deal with WiFi provider The Cloud to bring free WiFi access to all of its pubs, restaurants and hotels, including the Hungry Horse and Loch Fyne brands – covering up to 2,400 venues around the UK.

A huge increase in demand from customers recently has convinced the pub chain to extend The Cloud’s WiFi service from the 300 pubs installed since the start of the year to all 1,000 of its managed premises. In addition Greene King will also offer The Cloud’s free public WiFi to its 1,400 leased and tenanted premises.

WiFi will be completely free to customers in all Greene King pubs, restaurants and hotels, with no time constraints, letting them catch the latest news headlines, watch video services such as YouTube and Sky Go, use Facebook and Twitter, email or simply browse the web. The service will be available in pubs, restaurants and hotels from this summer.

The WiFi installed in the first 300 Greene King pubs has been very popular. Over five million megabytes of data were downloaded on the network in these pubs in April alone. The Cloud’s data found that 57 per cent of WiFi users in Greene King venues are on iPhones and 22 per cent are on other smartphones.

Peter Groves, group commercial director from Greene King says: “We’ve seen more and more people use WiFi in our pubs in the last 12 months and it is was clear to us that we needed to introduce it to all of our pubs, restaurants and hotels. It helps us attract a wider audience across the day, including at traditionally quieter times, as well as providing the infrastructure we can use for new services that improve customer satisfaction and loyalty over the longer term.

"We have been delighted with the service that The Cloud have provided, so they seemed the natural partner to roll out across our estate”

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