GetHarley, an online marketplace that connects consumers with clinicians and personalised skin care products, has concluded a $52 million funding round.

The online platform, which is named after London’s Harley Street, famous for its association with specialists in medicine and surgery, enables customers to speak to top clinicians virtually at a small fee and receive professional guidance on what skin care or treatment they should be getting.

Launched in 2019, GetHarley revealed that it had seen triple-digit growth since inception with upwards of 100,000 patients using its platform to date.

With the fresh capital from its latest funding round, which was led by Index Ventures, Glossier and Beauty Pie, GetHarley said it hopes to double its team to around 140 people over the next 12 months and begin to roll out its service across the globe.

Charmaine Chow, founder and chief executive of GetHarley, previously held an executive director position at Goldman Sachs – an experience she said helped her gain insight into the “archaic and under-digitised world of aesthetic dermatology.”

On founding GetHarley, she said: “Combined with my own skin care needs, which felt like a never-ending journey to find products and treatments that truly worked for me, I saw an opportunity in the market.”

This is the latest case of health and beauty companies looking at how they can further digitise their offerings. Superdrug recently launched a new digital marketplace while Elizabeth Arden recently launched a virtual store in the metaverse.

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