Identity data intelligence firm GBG has acquired PCA Predict, a provider of UK and international address validation services, for £66 million.

PCA (formerly Postcode Anywhere) processes millions of transactions every day for some of the world’s largest e-commerce companies. It’s also used to enhance the quality of data held within CRM systems and to improve user experience and customer conversion rates.

The PCA Predict platform is equipped to handle high transaction volumes and as such means GBG will be able to deliver extra capacity to customers at peak times much faster and more easily.

Chris Clark, CEO at GBG, said: “The joining of PCA Predict and GBG is a very exciting prospect. There is a strong strategic and cultural fit in combining our capabilities which will bring significant benefit to our customers.

PCA already serves many leading ecommerce companies who are transforming the way we shop and access services online. We are ideally placed to support their growth.”

Guy Mucklow, president at PCA Predic, added: “We are really excited about becoming part of GBG. It brings together two highly successful, growth focused, businesses with complementary skills and similar cultures to create a world class technology company.”

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