Frasers Group acquires I Saw It First

Frasers Group (Frasers) has acquired the online fashion retailer I Saw It First (ISIF) for an undisclosed sum.

ISIF was launched by Jalal Kamani in 2017, who previously helped to co-found fashion retailer Boohoo with his brother Mahmud. ISIF has gone on to amass over five million consumers since its inception.

The acquisition will see the retailer benefit from the scale of Frasers’ platform. ISIF will also benefit from the integration with Missguided, which Frasers bought out of administration for £20 million last month.

At the time, Michael Muray, chief executive of Frasers Group, said: "Missguided's digital-first approach to the latest trends in women's fashion will bring additional expertise to the wider Frasers Group."

    Share Story:

Recent Stories


Supermicro and NVIDIA’s AI Solution for Retailers
To find out more: click here

Poundland significantly reduces antisocial behaviour, aggression and shoplifting with Motorola Solutions VT100 body cameras
Retail should not be a high-risk occupation. As a company, we are focused on listening to our colleagues and customers to help them with the issues they are facing in-store and so far, the feedback on our body cameras has been excellent. They act as a great visual deterrent, help to de-escalate situations and overall, this project has significantly aided our goal to make the retail environment safer.

For further information on Motorola Solutions’ retail security products, including body cameras, click here.

Advertisement