Frasers Group, which owns Sports Direct, Jack Wills, and Flannels, has announced it is rolling out its credit and loyalty programme to white goods and electricals retailer Marks Electrical.

Frasers Plus is an FCA-regulated credit service that rewards customers on their spend across the Frasers Group portfolio and partner networks.

Customers using Frasers Plus have access to interest-free and longer-term payment options, managed through the company’s Frasers Plus app.

The loyalty scheme is available at more than 20 retailers across the Frasers Group, including Sports Direct, Frasers, FLANNELS and partner retailers.

Last year, Frasers Plus also launched its partner proposition, including THG-owned retailers LOOKFANTASTIC, Myprotein, and Cult Beauty.

The company said that new partnerships with third-party retailers would be announced as part of the Group’s long-term ambitions to develop its financial services offering.

"We’re thrilled to welcome Marks Electrical as our first electricals partner for Frasers Plus, marking another step forward in expanding our offering across new retail categories,” said David Twigg, managing director, Frasers Group. “This partnership gives customers even more choice and flexibility when shopping for big ticket items like home appliances, which is essential for so many households in the UK.”

Marks Electrical is a premium retailer of electrical appliances, serving customers across the United Kingdom for over 38 years.

The company offers next day delivery across a range of brands in the domestic appliance and consumer electronics space.

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