E.l.f launches shopping app on Apple Vision Pro

E.l.f. cosmetics has launched a shopping app for the Apple Vision Pro, a spatial computer which blends digital content with the user’s space.

The app, called your best E.l.f., includes features which use the computer’s 3D interface to allow users to control it with their hand and eye movements.

Users can take part in guided meditations, stretching exercises and other interactive games whilst using the app.

The app was created in partnership with Obsess, an immersive shopping platform and visionOS developer.

“Your best E.l.f. is a game-changing beauty experience that welcomes users to relax, de-stress and focus on being their best self,” said Ekta Chopra, chief digital fficer at E.l.f. Beauty. “Partnering with Obsess to launch one of the first beauty shopping apps for Apple Vision Pro is an evolution for our brand, which has always been digitally-led.

“We are champions for innovation and new technology platforms. The decision to launch on Apple Vision Pro is not only natural for us; it is critical to continue to meet our community – and entertain them – wherever they are.”

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