Electronics retailer starts cashierless shopping

Europe’s largest consumer electronics retailer MediaMarktSaturn is deploying MishiPay’s mobile self-checkout solution in the world’s biggest electronics store in Hamburg.

With Saturn Smartpay, shoppers will be able to use their smartphone to scan and pay for more than 100,000 products, eliminating the need for customers to queue or wait at the checkout.

The deployment comes following a successful initial trial in Europe’s first cashierless electronics store in Innsbruck, which started in March this year.

“Our project in Innsbruck earlier this year utilised MishiPay's mobile self-checkout technology and the results far exceeded our expectations,” said Martin Wild, chief innovation officer of the MediaMarktSaturn Retail Group.
“The very positive response from customers has encouraged us to offer mobile self-checkout across a large floorspace for the first time.”

MishiPay, a British startup specialising in mobile self-checkout solutions, is aiming to improve customer experience at a fraction of the cost of bespoke cashierless systems being trialled elsewhere.

Chief executive and co-founder Mustafa Khanwala said: “As MishiPay continues to grow, this is the next step in our mission to bring the best of the online checkout experience to physical stores and make the shopping experience more convenient and enjoyable for customers.”

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