E-commerce software platform Salsify has raised $200 million at a $2 billion valuation.

The firm’s platform allows retailers, brands, and their partners to access centralised inventory and product information.

The Series F funding round was led by TPG, and included investment from Permira’s Growth Opportunities Fund, Neuberger Berman Funds, and Cap Table Coalition.

The start-up said the capital will be used to expand its retailer network, expand internationally, and to grow its team globally.

This latest round brings the company’s total funding to date $450 million and follows a $155 million Series E round led by Warburg Pincus in September 2020.

“Seamless customer experiences are core to any company’s success, and our customers need the tools and data to optimize that experience,” said Jason Purcell, co-founder and chief executive at Salsify. “This new investment led by TPG and our partnerships with these leading investors will fuel Salsify’s ability to continue our aggressive product innovation while increasing the value we drive for our customers, partners, and employees around the world.”

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