E-commerce sales at double pre-pandemic levels

E-commerce sales remained 50 per cent higher than pre-lockdown levels during the week ending 11 May.

Retail spending data gathered by fraud protection company Signifyd found that sales of luxury goods rose six per cent for the week, continuing a run going back to 23 March, which has seen sales in this category up 45 per cent since 25 February.

Beauty and cosmetics sales in the week ending 11 May were down four per cent, however the category as a whole remained up 10 per cent on average during the pandemic period.

Business supplies sales were down 23 per cent, marking the steepest fall since Signifyd started its E-commerce Pulse tracking in February.

Fashion, apparel and luggage sales slipped by one per cent last week, although figures for online sales over the entire period showed fashion as a unique category up 22 per cent.

Leisure and outdoor was up by 152 per cent, as consumers began to spend on outdoor and health and fitness activities.

Similarly, spending on electronics remained well above pre-pandemic levels, up 88 per cent for the entire period.

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